The United States Mint recently began selling its latest gold coin product targeted for Asian Americans. In a continuation of the Mint's Celebration Series, the 8-8-08 Double Prosperity Set was launched August 1, 2008. The set includes two, uncirculated one-half ounce 2008 gold coins — the 22-karat American Eagle and the 24-karat American Buffalo.

The "8-8-08" coin set has special meaning. The number "8" is traditionally associated with prosperity in Asian cultures. The triple "8" date is highly significant as it occurs only once every 100 years.

Why market coin products that are most attractive to Asian Americans? In a recent media tour of the United States Mint at San Francisco, Mint Director Ed Moy was quoted in AsianWeek saying,

"For too long the U.S. Mint has catered to white middle-aged men. The U.S. Mint serves all Americans, and we want to make it accessible for everyone, including all ethnicities and women."

"In the Asian community, there is a broad interest in precious metals and gold. In the past in times of crisis, the fate of banks are uncertain, but the value of gold is reliable. Gold is a symbol of prestige and a portable method of carrying wealth."

As of late, some gold investors could take issue with Moy's comment about gold's reliability. The yellow metal has plunged below $800 an ounce, dropping more than 8 percent between August 11-15 alone.

What most will not take issue with is the Mint's attempt to broaden interest in U.S. coins for collectors. The Celebration Series appears to be hitting that mark. The Mint's first product within the series, the American Buffalo 2008 Celebration Coin, was launched in February to celebrate the 2008 Lunar New Year. Over 18,000 have been sold, earning $20 million.

The Double Prosperity Set is currently available for $1,228.88. The one ounce, 24-karat gold American Buffalo 2008 Celebration Coin is priced at $1,118.88.

Learn more about the 8-8-08 Double Prosperity Set or get the latest coin news for collectors.